Europcar

Brief: To put together landing page designs for Europcar Go Further, an executive business mid-term hire for travel on the continent. Working within the Europcar digital brand guidelines, but with a more premium feel.

Solution: Produced wireframes, based on the client’s initial wishlist, allowing for quick and easy re-iterations, with the outcome of creating the best flow for the user.

Once the wireframes were signed off, I moved on to the hi-fidelity visuals / prototype.

To get that more exclusive look, yet remain true to the brand initially seemed like quite a challenge. Yet, applying good design principles like using lots of white space, stripping back the usage of the colour to just accents of green and yellow, using the range of grays within the colour palette for section backgrounds to add subtle textures and breaks to the content. I was able to produce a more premium design, that sat within the guidelines, yet subtly pushed the boundaries of the brand.