Hi, I’m Dan, a product designer based in Worcester

I endeavour to hit the sweet spot between beautiful creatives and human centric functional digital design experiences. I’m driven and inspired by simple and bold aesthetics, and focused on producing simple, intuitive and accessible experiences for the user.

My experience and expertise cover the end to end process for launching digital experiences; planning and research, ideation, wireframing, design, interactive prototyping and design/development handover. I love seeing a project develop through the process, and iterations along the way to creating the best possible user journey.

I have a fearless approach to developing new skills and learning new ways of working - I enjoy exploring new paths to familiar places.

For over 20 years I’ve worked on numerous projects that span the fields of brand, product and campaign design. The last 7 years I have concentrated on my passion for creating digital design experiences.

… a fearless approach to developing new skills

I have experience and am skilled in the following areas:

• Product Design

• UI Design

• UX Design

• Creating, implementing and maintaining design systems

• Product research and discovery

• Conducting user interviews

• Collaborative ideation

• Creating wireframes of various fidelities

• Crafting hi-fidelity visuals

• Building prototypes

• Drawing up acceptance criteria

• Experience working in agile and waterfall environments

• Leading design handover sessions with engineering teams

• Planning quarterly design OKRs and weekly design sprints

• An understanding of HTML and CSS

• Brand tone of voice and design creation

I am proficient with the following tools:

• Figma

• Sketch

• UXPin

• Miro

• Notion

• Confluence

• Jira

• Adobe XD

• Photoshop

• Illustrator

• After Effects

• Indesign

• Dreamweaver

• Microsoft Office

I have worked with the following UK and global brands:

• EE

• BT

• Europcar

• Barclay Card

• O2

• Vax