Enclave Branding

Brief: To create a brand for Enclave, with consistent visual language and guidelines across internal and external collateral.

Process: Initial meetings with the co-founders to discuss their thoughts and specifications. Research into brands within the cybersecurity sector, and direct competitors, colour theory and the meaning behind Enclave.

Plenty of pencil sketches of shapes and logos. Iterations of sketches, developing the ideas most popular with stakeholders., until left with two designs - taking these into hi-fidelity visuals.

Put together some colour palettes, and guerrilla tested these with the wider Enclave team. Presented 2 logos and 2 colour palettes to the co-founders. Received sign off on chosen logo and colour palette.

Solution: Developed language, patterns and rules to create Enclave Brand Guidelines, one source of truth for all things Enclave.

Key impact: 15+ years of graphic and branding designs brought in-house, to help guide the branding process.

Successfully hit deadlines, to rolled out the branding across a number of print and digital items in time for Enclave to exhibit at Infosec (Excel Arena) in June 2022.